Brenda opened her eponymous flagship in 1990 on Lovers Lane in Dallas, Texas.
Relocating to Florence in 1996 inspired Brenda to evolve her brand further by offering commissioned designs made of gold and precious gems by experienced Italian artisans. She is capable of expressing her vision in endless forms, attracting an international, high profile clientele. Whether crafted in her native land of silver or of gold in Florence, Brenda’s jewelry is timeless.
All of my customers are partners in my mission.
My mission is to deliver a “Wow!” feeling consistently to every customer.
“Glamorous Brenda Schoenfeld awaits the new opera season surrounded by her original designs in the elegant Lovers Lane Boutique.”
Your customer does not care how much you know until they know who much you care
- Damon Richards
Silver and brass hand-made handles by Emilia Castillo
Always gives customers more than they expect
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
- Mahatma Gandhi